A superior hydration story
BODYARMOR is a sports drink and partially owned by the Coca-Cola Company today.
In 2013, Kobe Bryant purchased a large stake in the company and joined the board of directors. On a mission to refresh their digital experience, support a new roster of athlete partnerships, and showcase a growing list of flavors, endee reimagined the brand’s bold and innovative online presence.
Mobile-first
To tell the BODYARMOR story in a single scroll, each section was designed and built with immersive interaction in mind. From the nutritional benefits, roster of athletes at the top of their game, to the growing list of explosive flavors, users could learn more with a simple hover or the tap of a finger.
Locate a store nearby
As the brand began to scale its distribution and gain incredible traction across the country, endee was tasked to design and build a custom solution for both the sales team to manage stores carrying the drink to a simple search portal on the website.
Across screens
An experience designed for any sized browser or device.
Flavors of the design
As exciting new drinks like BODYARMOR Lyte and new athletes joined the brand, the web experience evolved over time.
